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April,1976
The first Apple I computers are tested by the company's founders, Steve Jobs and Steve Wozniak. -
January, 1977
Apple Computer Inc. is incorporated.
The Apple II Computer becomes its first successful product with a prize of $1,298.
Mike Markkula invests $92,000 in the company, helping boost it. -
December, 1980
Apple launches its first IPO. It sells 4.2 million shares at $22 each. As a consequence, it generates more capital. -
1983
Apple's computer project Lisa is released, but barely sells (sold only 100,000) mostly due to its almost ten thousand dollars price
The Apple III also fails, putting the company in trouble -
1984
The release of the Macintosh boosts the company forward after failures at updates.
Steve Jobs leaves the company. John Scully takes his position as CEO.
It was under Scully's presidency that Apple's line of products started to grow -
1988
Multiple sofware purchases from different American companies. (vertical) -
October, 1991
Release of the PowerBook series, the prerunner of the modern MacBook. -
1993
Sully steps out of Apple. Despite the growth the company experienced during his presidency, it was getting stuck mostly due to the fact that other cheaper options in the field of computers started to emerge and gain popularity. Microsoft seemed to be growing more -
1997
1) Under the presidency of Gil Amelio, the company suffers a loss of over $700 million. The company was 90 days away from bankrupcty. Steve Jobs took the presidency again and served as CEO until his death in 2011
2) Launch of the online store -
2007
Furchase hardware and software platform is purchased from NeXT. Later to be used for Mac OS and iOS, worth 404,000,000 (vertical model) -
1999
Release of the iBook helps the company grow -
2001
The first two retail stores open.
"The two locations welcome over 7,700 people and sell a combined total of $599,000 of merchandise during their first two day weekend."
Announcement of the iPod -
2002
Safari purchase (vertical model) -
2003
Launch of the iTunes Store -
2006
Apple releases the MacBook -
2007
Introduction of the iPhone -
Apple Tv
The device Apple Tv make's its first appearance on the Market -
2010
Introduction of the iPad -
Period: to
Post Jobs Era
Combination of the horizontal (several purchases) and vertical models. (making their own hardware)
Notably, they bought software for Siri, Apple Maps, iBooks, Face ID, Apple Music (worth $30,000,000), and Machine Learning (worth $200,000,000) -
2011
Apple becomes the "world's most valuable publicly traded company" -
Post Jobs Era
Steve Job passes away due to pancreatic cancer.
With him, Apple's revolutionary nature starts to die. From that point on, the company settles with emulating what has already worked for them, improving their already existing products while sticking to Job's care for design and unique experiences. -
2012
The Iphone 5 is launched to the market -
Apple Watch
The first version of the Apple watch was launched -
Apple X
Apple X was available to the market, it was the 9th version of the iPhone (not counting iPhone S or plus) -
Apple TV+
The new demand web television of apple is released
