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Product samples
Go to pick n save and have a sample bar so customers can see how much better our coffee is compared to the store brand. This will last for 4 days until we start our traffic builder deal on the 3rd -
Coupons
This will work hand in hand with samples. Every person that likes our coffee better will get a coupon for our shop. The coupon will give you 20% off a muffin if you buy a large coffee, or 20% off if you buy 3 medium or larger coffees. The coupons will also be put in the local newspapers and continue on for 3 months. It will be a long lasting deal -
Traffic builders
As soon as word gets out about our delicous coffee we have this type of promotion that will give away a free cup of coffee to the first 100 customers. This traffic builder will last for today only and we might reintroduce it once every month, you gotta keep your ears open. -
Coupon Plan
At this date we will introduce our punch cards. This will give people a free large coffee after they have purchased 7 medium or bigger sized coffees. This will make people want to come in and buy coffee. This coupon plan will last for 6 months so it will be ongoing -
Incentives (contests)
At this date we will introduce our contest. This will be a raffle for a coffee maker. Each person will pay $2 to enter their name into the raffle, that will cover the cost of the espresso maker. Then the day of the drawing 3 weeks later we will have a big party to celebrate and that will also bring in cutomers. This incentive will last for 3 weeks until the drawing of the name
