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The Start of Cricket
Cricket is evolved from what was once believed to be a children's game to be played by adults and shows up in writings for the first time in England. -
Growth in England Continues
Cricket becomes the national sport of England. The sport becomes the most followed sport in the country and remains that way today. -
Cricket Begins to Grow Outside of England
In the mid 19th century cricket began to gain popularity throughout other parts of the world. It was during this time that cricket become well established in Australia, the Caribbean, India, New Zealand, and South Africa. -
The First Ever Test Match is Played
An England team took part in what was retrospectively recognized as the first-ever Test match at the Melbourne Cricket Ground against Australia. The rivalry between England and Australia gave birth to The Ashes in 1882, and this has remained Test cricket's most famous contest. -
Cricket in India Takes Off
India became a member of the elite club joining Australia, England, South Africa, New Zealand and the West Indies. India's first match in Lords against England attracted a massive crowd of 24,000 people as well as the King of the United Kingdom. -
Cricket Begins to Decline
The sport began to take a hit in viewership within England and many other countries. Pace of game plays a huge role in this with some matches taking over 6 hours to be played -
Twenty20 is Introduced
Twenty20 cricket is a shortened format of cricket. At the professional level, it was originally introduced by the England and Wales Cricket Board or EBC. This new game format is a huge hit and takes over as the most popular form of cricket in the world. -
The Indian Premier League is Formed
The IPL is created which is the first 20twenty league formed in India. The league would go on to grow and become the most profitable cricket league in the world with the largest fanbase. -
Pitching Cricket to American Investors
The history of the sport was given to investors along with the ethics behind England national past time. -
The Sport of Cricket Presented to the United States Travel Board
The sport of cricket broken down completely from rules and regulations to uniforms and marketing to the USA Traveling Board. -
Comprehensive Marketing and Communication Plan Created
Addressing all marketing, budgets, sponsorships, broadcasting while also looking at strengths and preformed. -
Launch of Social Media Advertisement For Cricket in America
We will begin to advertise through social media to target the market that is most commonly viewing cricket. This will be the first attempt to market the new sport and league being brought to the country. -
First Match to Be Played
The new league will play its first match on live TV. The first match will start off the season which will take place during the spring and summer.
