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The Introduction
Crocs are first shown at the Ft. Lauderdale boat show. They are thrown at people walking by and it demonstrates how light they are. All 1,000 pairs sell out. -
New Crocs for Women
Crocs made shoes specifcally for women, they now have hundreds of different styles for women. -
First Store
They opened their first store it was a kiosk in a mall -
Purchasing Company
In 2006 Crocs bought out a company called Jibbitz, they create little charms. Crocs then used those little charms to put on the holes in their shoes. Sales in 2006 where $112.9M. -
New Flip-Flop
In order to stay alive in the market they created a Flip-Flop for before and after workouts that is comfortable called Prepair -
New Shoe
in 2010, to stay afloat again, they added a new shoe called the Hover. It is an old school type of shoe. Sales in 2010 where $789.7M. -
New Play Shoe
They introced a shoe in 2011 that changes color in the heat, specifically meant for the sun. Sales in 2011 where $931.89M. -
Brand Deal
They got professional PGA player Hank Haney to promote their new golf shoe called "Crocs Golf." Sales this year where $1.12B
