-
Marc Benioff, the committed CEO of Salesforce:
His work philosophy is based on the fact that companies are the greatest platform for social change. At the age of 26 he was already appointed vice president of Oracle. With this ideology, he was the creator of the “1-1-1” Corporate Comprehensive Philanthropy Model, followed by hundreds of companies. This means that it donates the resulting 1% of Private Capital, 1% of the product and 1% of the hours of its employees to communities in which the company is involved. -
Jack Welch, the man who took General Electric to the top:
He has used his leadership knowledge to write about the keys to success. He awarded bonuses to 20% of the most productive workforce and it fired 10% with worse results. Concern with cultivating relationships with subordinates as well as with superiors.Having the courage to make unpopular decisions, since ethical decisions are not always the ones that everyone likes. Always keep in mind that the position does not define the person and that simplicity and humility must be maintained at all times. -
Fred Smith, the atypical businessman who founded FedEx:
FedEx company became a leader in the sector. Fred Smith's intuitive and charismatic abilities as a leader made his success possible. His determined spirit led him to follow his instinct despite criticism. Fred Smith opts for participatory leadership, his family personality make him one of the leaders most loved by his employees, whom he treats with the same respect regardless of the hierarchical link in which they are. People-Service-Utilities, refers the importance of human value over material. -
Howard Schultz, the humble entrepreneur who expanded Starbucks to the entire world
Howard Schultz is famous for being one of the highest-rated bosses for his employees and a particular leader. He decided to hire 10,000 war veterans as personnel, realizing how difficult it was for them to enter the job market. It is also one of the few companies that pay university tuition to its staff. One of the things that motivates this CEO the most is to make his company last when he is no longer in charge, and affirms that all decisions must be made, after all, with the heart. -
Indra Nooyi, the woman in charge of PepsiCo
She is considered by Fortune magazine as one of the most powerful executives in the world. She was named president of PepsiCo in 2006 and has carried out a profound transformation of the brand towards a model that minimizes environmental impact and is more sustainable. In addition, since she is the chief financial officer, the company's annual profits have grown by $ 3.8 billion, thus ranking fifth among the best CEOs in PepsiCo's history.
