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Research
Research and learn about the history, rules, players, and other dynamics of Netball -
Monitor Netball in the U.K.
Monitor competition progression domestically, as well as fan base and financial markets. -
Interview (Fan Passion)
Interview fans, players, officials and sponsors to see if they have developed emotional connections over their time involved in the sport. -
Market Analysis
Research the costs of bringing the sport to the United States.
(Ex. venue expenses, team costs, economic impact within home city) -
Focus Groups
introduce Netball to different groups of people and record the impact the sport has on them physically, as well as their involvement in the game. -
Profitability
Compare the Market Analysis, Interview notes, and the Focus group data to determine if Netball will be profitable in the American market. -
Create marketing plan
Develop a plan about how to advertise, market, and implement the sport in the U.S. -
Investors
Present the Marketing plan to potential investors in the competitive sports market. -
Recruit players
Gather a following in the local communities including developing players for competitive play.
(refer to Focus Groups about how to bring the sport to the public) -
Implement advertising plan
Advertise the sport to the mass public, through multiple media channels. Find out what individuals like and dislike about the sport -
Plan Events
Work with medium to large size venues wiling to introduce a new sport to the area. -
Reasses current state
Adapt and change advertising, as well as our marketing plan, to reach out market segment -
Host inital event
Host an initial event that will become the a the main event for showcasing the sport.
(Ex. Gus Macker) -
Feedback
Gather feedback from the market (players, fans, sponsors) and look to improve upon any short comings in the overall experience individuals may have. -
Implement schedule
create a regular season that the games can be broadcasted to sports fans -
School/Recreational particaipation
involve schools, group, and the community in playing the sport.
(modified leagues) -
Create National Championships
Create a league in which franchises can compete on a national level with the highest level players on the court.
(Ex. NFL Superbowl) -
Merchandise
Create merchandise for fans.
(advertise the sport non-digitally)
(Ex. shirts, hats, equipment, trading cards) -
Adapt strategies
Ongoing event to modify and adapt marketing strategies to effectively capture a portion of the competitive sports market segment.