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Pure Soul Coffee
To help advertise Pure Soul Coffee business, the following steps will be implemented to attract business. -
Coupons
On October 3rd Pure Soul Cafe will direct mail coupons to the local people to help attract business. The great deals will help encourage people to stop at the Cafe and get their morning/afternoon run. -
Product Samples
On October 20th, a couple weeks after the coupons are sent out, their will be free sampling of our bakery goods at the Cafe. Our friendly baristas and bakers will greet the customers outside the door to draw in business answer any of the public's questions on the goods. -
Coupon Plans
After the free sampling, coupon plans will be offered to customers who appreciate a good cup of coffee or bakery good! The free sampling will help us get an idea of the products we sell and the coupon plans will encourage customers to come in. -
Traffic Builders
After coupons and sampling business has calmed down, traffic builders will be put into place to help build up more business. We will give out 100 free muffins to customers to help bring people to Pure Soul Cafe. -
Incentives
After we give out traffic builders, incentives will be put into place for customers. We will host little events, like singing contests, to draw in customers and create a more friendly, relaxed atmosphere.