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Promotional Plan
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Coupons
Coupons for 30% off any large cup of coffee will be given to a handful of customers. These coupons will be distributed via social media and/or handout. I chose this method of distribution because a majority of our customer base is young and very active on social media, but on top of that, we can reach all of our customers by simply handing them out. This will improve the restaurant’s image because it will show people that we are willing to give discounts and help people afford our coffee. -
Coupon Plans
A coupon plan that the shop would offer would most likely be along the lines that if a customer purchased 9 large coffees at regular price, they would receive the 10th beverage of their choice free. This would be tracked in means of a punch card. If the customer decides to sign up for the membership, they would receive this card and each time they bought a coffee it would get punched, once they had the amount of punches required, they could exchange the card for a free beverage of their choice. -
Incentives
Customers that come into the shop will be asked if they would like to enter in a raffle to win a $25 gift card for the shop. This will give the shop the image that they would be glad to give back to it’s customers for a small price of $1. -
Traffic Builder
The coffee shop will offer a free coffee thermos to the first 100 customers that come into the shop, however the individual must at least 17 years of age. This will give the shop an image that they are doing well enough to offer this product which gives the customer the mindset that they will be receiving a quality product when they visit the shop. -
Product Samples
The shop will offer small samples of certain drinks as well as sandwiches and pastries that are sold at the shop. These samples will be distributed at the shops themselves as well as in local grocery stores and gas stations. This promotional strategy will allow customers as well as people that may have never been to the shop, to taste our product as well as spreads the word and gives the shop more recognition.
