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Thought of Snapchat
Evan Spiegel thinks of Snapchat for a class he is taking at Stanford University. Including how all of his classmates loved the idea and would like to know more. -
Who?
The thought of snapchat was between Evan Sopiegel and Bobby Murphy when in college. -
Target Market
The target market that the snapchat producers were aiming for were teenagers and young adults. The producers of snapchat were in college when they thought of the idea and their classmates wanted to see more about it. This app was going to be the next big social media for teenagers. -
The ghost
At first the app was named Picaboo with a ghost as its logo but then when it later launched they changed the name to Snapchat. -
Launching
Snapchat was first released only on IOS apps only. -
Money
Barry Eggers learns that one of the three most popular apps that his daughter uses is snapchat, so he decides to invest $485,000 into the company. -
Android
The snapchat app is released to androids. -
Legal
Snapchat is sued by Reginald Brown, who also went to Stanford and was friends with Bobby and Evan. He also helped think of the idea of Snapchat but then later on Evan and Bobby changed passwords to shut him out. -
Reginald Brown's lawsuit case against Snapchat
Documents are relealsed to the case against Snapchat. They show that the role of Brown was important during the progression of Snapchat and he now is eligible for 1/3 stake in the company. -
Snapchat Stories
The update for Snapchat shows that you know can create stories to share with your friends on the app. It can be showed over a 24-hour period and can be viewed as many times as possible.
