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Deodorant
This is an ad portraying a young woman who is stinky. It states that women aren't the only ones who gossip. If a man sees a pretty woman or smells a stinky one, he will tell his ffriends. It confirms the stereotype that women can't have body odor and can only have good hygiene for men. Thus, saying that women only upkeep themselves for men. -
Bile Beans
This ad shows a beautiful, slender, young woman in a perfect landscape. It shows the pressure that women and young girls have to be perfect. The ad says that if you take Bile Beans, a laxative, you will have perfect health and the perfect figure. It doesn't say that women should be happy with themselves; it tells them to be strive to be perfect, when perfcetion is out of reach. -
Booby Trap
This ad shows a provocative young women talking with two men who seem to be interested in her. It's showing an up and coming stereotype that some women are "sluts" and that men shouldn't get near them. It proves the double standard that men can be promiscuous, but women are shamed for it. It also provides warning not to sleep around because of the new risk of STDs. -
Ketchup
This ad shows yet another stereotypical beauiful young woman posing with ketchup. The ad is saying that women are weak and are even unable to open a ketchup bottle. She's posed as a delicate young women in a time where women weren't supposed to be strong or independent. She'es the "perfect" woman of the 1950s. -
Pear Shape
This ad portrays a very negative message, saying that no girl should ever have a pear body shape. It's advertising a new concentrate girdle and fiber bra. It shames women who don't have the perfect hourglass figure. The woman in the ad is very thin and what most women should strive to be. The woman's face looks sort of clueless and like a stereotypical "babe" in the 60s. -
The Nipple Bra
This absurd ad is advertising a bra that has built in nipples for the perfect no bra look. It basically makes women look like sex objects expressing that it looks "so sexy" and "eye opening" It says that you can have the perfect pair of breasts by wearing their bra if they aren't naturally shaped like that. Thus saying that there is only one type of perfect breasts. -
Racial Equuality?
This is an ad from Benetton, a clothing store in the 80s. This ad is very controversial bbecause they're trying to make a statement by saying that race is irrelevant, but they staged the little boy of color to look like the devil. They even went as far as to cut his hair to look like devil horns and not even have the slightest grin. The little white girl is posed as a typical angel. She has blonde ringlets, rosey cheeks, bright blue eyes, and she has a large smile on her face. -
Tobacci
This ad says "Fumer, c'est être l'esclave du tabac," which translates to, "Smoking is to be the slave of tobacco." This is controversial because the woman in the ad is posed like she is performing oral sex. It's saying that being a smoker makes you a slave and that women are sex object, yet again. I don't understand why they had to include sexual innuendos in this advertisement when it's trying to prevent people from smoking. This is dumb. -
Bubblelicious
This ad is supposed to be advertising a clothing company, but the woman isn't even wearing pants. Her butt is showing and it says "bubblelicious." This is yet another ad that makes society think it's okay to opress women and makes them look like sex objects. -
Arby's
This ad is controversial because it's advertising sandwiches but is using sex to sell. It's a woman's hands cover a pair of buns symbolizing breasts. I think they should actually try and make their food look delicious instead of glorifying the objectification of women. -
Calvin Klein
This ad is depicting a violent erotic scene including three males and one female. It shows the stereotype that women have to be subissive and that men have to be in control of "their women." It also shows the expectation of beauty. -
Belvedere
This ad -
Beats
This ad is supposed to be advertizing a speaker system, but it shows two young women with their mouths open and the speaker in a hot dog bun. The innuendo is very obvious and proves that sex is used to sell many different products. Even when it's not relevent to the product. -
Hosurance
This ad is very controversial beccasue it's advertising ObamaCare and birth control. It's encouraging people to have safe sex, but also makes women seem ditsy and easy. -
The dirtier you get
This is an ad from the cosmetics brand Axe. It shows two young adults nude in a shower except the man is pouring the body wash all over him and the youman is pouring whipped crem all over her chest. It states, "The cleaner you are the dirtier you get." It's telling young teens and adults that women are just for sex. Their other ads also display the women as animals chasing the men who use their products. -
PETA
This is an ad by PETA to bring awareness to the injustices of eating meat. It makes it known that we are all technically animals, but they did this in very poor taste. They used one of America's most hypesexualized women and marked her body parts as they would any animal. It encourages people to see women as sex objects more than it does to go vegan.
