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Print Advertising
One of the earliest forms of advertisement.These ads go back to the 1600s. Print ads were placed in newspapers and magazines. -
Radio Advertising
Radio advertising first appeared in the 1920s and became a popular medium for businesses to promote products. They were typically 30 seconds long and were broadcasted during popular programs. -
Television Advertising
Television advertising became popular in the 1950s and became the most popular form of advertising. They were typically 30 seconds long and and were during popular shows. -
Display Advertisement
A form of online advertising that typically consists of an image or animated graphic displayed on a web page. They are designed to attract the attention of the viewer and encourage them to click through to a website or landing page. -
Paid Search (SEM)
SEM allowed businesses to bid on keywords and display ads to users who were searching for specific products or services. This allowed users to appear first for searches they were bidding on meaning they would account for a higher visibility and clicks to searches. -
Social Media Advertising
Social media advertising has become increasingly effective, with platforms offering options based on demographics, interests, and behaviors. Since millennials and Gen Z use social media most, this type of advertising has become a staple for businesses. This method of advertising comes in many forms. Video, image, text only, etc. It is one of the most variable methods currently available.