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2012
Internet Penetration: Internet penetration in Mexico is steadily growing, reaching approximately 40% of the population.
Online Sales: E-commerce is gaining traction, with a notable increase in online sales, driven by the growth of digital marketplaces.
Main Companies: MercadoLibre, an e-commerce giant, establishes itself as one of the primary players in the Mexican online market. -
2013
Internet Penetration: Internet penetration rises to around 43%, reflecting increased connectivity across the country.
Online Sales: E-commerce continues to expand, with more companies entering the market and offering diverse product categories.
Main Companies: Amazon begins to strengthen its presence in Mexico, posing competition to local and international e-commerce platforms. -
2014
Internet Penetration: Mexico experiences a surge in internet penetration, reaching approximately 47%, driven by increased mobile internet usage.
Online Sales: The Mexican government implements initiatives to boost e-commerce, contributing to a significant uptick in online sales.
Main Companies: The competition intensifies as local companies like Linio and international players like eBay expand their online operations. -
2015
Internet Penetration: Internet penetration surpasses 50%, indicating that more than half of the Mexican population is now connected.
Online Sales: E-commerce becomes more diverse, with a notable rise in the sale of electronics, fashion, and consumer goods.
Main Companies: Traditional retailers like Walmart and Liverpool strengthen their online presence to compete with e-commerce giants. -
2016
Internet Penetration: Internet penetration reaches around 59%, with a significant increase in the number of internet users and devices.
Online Sales: Mexico sees a considerable boost in online sales, driven by improved payment systems and increased consumer trust.
Main Companies: The battle for market share intensifies, with companies like MercadoLibre and Amazon offering a wide range of services beyond e-commerce. -
2017
Internet Penetration: Internet penetration continues to rise, approaching 63%, indicating a growing digital landscape in Mexico.
Online Sales: E-commerce becomes a mainstream shopping option, with a surge in sales during events like "Hot Sale" and "El Buen Fin."
Main Companies: MercadoLibre and Amazon remain dominant, with more traditional retailers fully embracing online sales to stay competitive.