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Introduction of the Boeing 747 'jumbo jet'
It carried more than twice as many passengers as Boeing's next largest plane and was more fuel-efficient, reducing the cost per seat and opening up the world to jet travel. -
Launch of Ryanair
As confirmed by this report, low fares have helped to create a new and growing market for people who would have never travelled before. This is connecting and integrating Europe and at the same time creating employment opportunities and increasing tourism expenditure.” -
Easy jet launched
uses internet for flight bookings making flights accessible to a wider audience. 'switched-on'- where nations, regions or cities are strongly connected to other places through the production and consumption of goods and services. -
9/11
The attacks induced substitution away from air travel generally and caused a shift in the preferences of travelers for particular destinations. The United States in particular experienced an immediate and precipitous drop in arrivals of international visitors, particularly from those flying in from overseas. -
The Covid-19 pandemic
A recent survey undertaken by the South West Research Company in April 2020 suggests that 95% of tourism businesses across the region were closed during April as a result of the COVID‐19 pandemic, 1% had been closed for part of the month whilst 3% had remained open.