JUAN VALDEZ

By landon2604

  • FEDERACION DE CAFETEROS

    FEDERACION DE CAFETEROS
    Born the federacion nacional de Cafeteros

  • Is created a new fictional character named Juan Valdez

    Is created a new fictional character named Juan Valdez

  • was raised to launch the first advertising campaign to differentiate the country's coffee market in USA

    was raised to launch the first advertising campaign to differentiate the country's coffee market in USA

  • Juan Valdez brand is launched in Europe

    Juan Valdez brand is launched in Europe

  • With the first Juan Valdez of Cuban origin named Joseph Duval, the first tv spot

    With the first Juan Valdez of Cuban origin named Joseph Duval, the first tv spot

  • In Buenos Aires begin a confrontation between Brazil and Colombia was made by the coffee market.

    In Buenos Aires begin a confrontation between Brazil and Colombia was made by the coffee market.

  • A new Juan Valdez personified by Carlos Sanchez of Medellin Colombia was named to replace Jose

    A new Juan Valdez personified by Carlos Sanchez of Medellin Colombia was named to replace Jose

  • Doyle Dane Bernbach company created logo of Juan Valdez in September.

    Doyle Dane Bernbach company created logo of Juan Valdez in September.

  • The logo is introduced into the Commercial advertising

    The logo is introduced into the Commercial advertising

  • The logo was incorporated on the products.

    The logo was incorporated on the products.

  • Juan Valdez is in the top five brand quality

    Juan Valdez is in the top five brand quality

  • Introduce more gourmet coffee and specialty A mixed commission recommended offer more specialty coffees.

    Introduce more gourmet coffee and specialty A mixed commission recommended offer more specialty coffees.

  • The Spanish Princess Cristina de Borbon, proudly wore a hat autographed by the same Juan Valdez

    The Spanish Princess Cristina de Borbon, proudly wore a hat autographed by the same Juan Valdez

  • In an effort to globalize the brand, the Federation decided removed the English version: 100% pure coffee

    In an effort to globalize the brand, the Federation decided removed the English version: 100% pure coffee

  • Juan Valdez traveled to Montreal and Toronto to attend international championships in order to be present in ths sport events.

    Juan Valdez traveled to Montreal and Toronto to attend international championships in order to be present in ths sport events.

  • The campaign "taste life" was launched. Was created for new young consumers with the product Expresso Bar.

    The campaign "taste life" was launched. Was created for new young consumers with the product Expresso Bar.

  • In this date, coffee prices is recovery in international markets, slightly above US. 1. 15 a pound

    In this date, coffee prices is recovery in international markets, slightly above US. 1. 15 a pound

  • Colombia launched a big campaign to publicize the new mild coffee. In the same year, Brazil also launched a similar campaign to compete with Juan Valdez.

    Colombia launched a big campaign to publicize the new mild coffee. In the same year, Brazil also launched a similar campaign to compete with Juan Valdez.

  • Juan Valdez appears on the movie all-powerful that starred Jim Carrey

    Juan Valdez appears on the movie all-powerful that starred Jim Carrey

  • Juan Valdez is a icon more advertising

    Juan Valdez is a icon more advertising

  • Avianca and Juan Valdez make a new strategic business alliance

    Avianca and Juan Valdez make a new strategic business alliance

  • Carlos Sanchez was replaced by the new Juan Valdez named Carlos Castaneda

    Carlos Sanchez was replaced by the new Juan Valdez named Carlos Castaneda

  • The total number of stores in operation at the end of 2011 was 173 in six countries.

    The total number of stores in operation at the end of 2011 was 173 in six countries.

  • Juan Valdes has net profits in 2012 of 1,372 million pesos, which represents a big jump on their incomes.

    Juan Valdes has net profits in 2012 of 1,372 million pesos, which represents a big jump on their incomes.

  • Juan Valdez recorded a 14% increase in its number of stores in Colombia and 16% internationally, closing 214 stores in operation.

    Juan Valdez recorded a 14% increase in its number of stores in Colombia and 16% internationally, closing 214 stores in operation.