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Blue Ribbon Sports was formed
In 1950's Bill Bowerman was a track and field coach at University of Oregon who experimented with innovations in running shoes
Phil Knight was a middle-distance runner at University of Oregon, and a graduate of Stanford University with a finance MBA who persuaded Tiger shoes to him him a distributor of their running shoes in the USA.
Bowerman and Knight partnered up on a handshake agreement, contributing $500 each, to purchase an order of 300 pair of Tiger shoes to experiment with. -
Swoosh first appears
Swoosh introduced on a football/soccer cleat called the Nike -
Waffle Trainer is introduced
Becomes best-selling training shoe in USA -
"There is no finish line"
Print ad introduces the tag line -
Launch of Nike Air technology
Patented by inventor M. Frank Rudy.
Technology introduced in the Tailwind running shoe - plastic membranes are inserted into the sole of running shoes to provide cushioning. -
Nike completes IPO of 2,377,000 shares
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BRS merges into Nike, Inc.
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Nike signs Michael Jordan to endorsement contract!
First model of his signature shoe - the Air Jordan - is originally baneed by NBA. -
Corporate revenues surpass $1 billiion
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"Just do it"
Famous tagline "Just do it" introduced at the suggestion of a 4th grader, Tiffeny Speir for Urban Park Elementary School in Dallas, TX. -
Advertiser of the Year
Nike wins Advertiser of the Year at Cannes Advertising Festival -
Nike signs Tiger Woods
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Designed first UnderArmour HeatGear t-shirt
T-shirt engineered with moisture-wicking performance fibers - helps keep athletes cool, dry and light. -
Under Armour idea developed by Kevin Plank
Kevin Plan, 23-year old former University of Maryland football star hated having to constantly change his cotton t-shirts. Determined to find a solution. -
$17,000 in sales first year selling product out of trunk of car
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Under Armour introduced ColdGear fabric and AllSeasonGear
ColdGear keeps athletes warm, dry and light in cold conditions.
AllSeasonGear keeps athletes comfortable between the extremes. -
New headquarters in Baltimore
Outgrew grandma's basement and moved to new headquarters and warehouse in Baltimore. -
Bought first print ad in ESPN Magazine = $750,000 increase in sales
Leveraged the exposure from Any Given Sunday and bought print ad. -
Under Armour featured in movie "Any Given Sunday"
In the movie, the football team wears Under Armour apparel. -
Nike Shox cushioning/support system introduced
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Nike purchases Hurley International
Nike purchases Hurley International - an action sports clothing company. -
Protect this House commercial
Protect this House commercial Commercial established Under Armour brand as the authentic voice for the next generation. Featured University of Maryland Eric "Big E" Ogbogu. -
Under Armour launched women's line.
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Nike signs endorsement contract with LeBron James for $87 million
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Nike acquires Converse
Nike acquires one-bankrupt rival Converse for $305 million. -
Under Armour launched boys and girls line, as well as Outdoor athletes
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Nike annual revenue of $13.74 billion
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Under Armour introduced their Golf line
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Under Armour went public. Ended year with $281 million in revenue
Became the first U.S. based IPO in five years to double on its first day of trading! -
Nike and Apple release Nike+iPod sports kit
Allows runners to log and monitor their runs via iTunes and the Nike+ website -
UA introduced Click-Clack line of football cleats
Captured 23% share of the market in the first year. Expanded cleat business to include baseball, softball and lacrosse cleats. -
Revealed line of performance trainers
Marked their official entry into the athletic footwear market -
Nike introduces Flywire and Lunarlite Foam materials
Flywire: technology made up of thin wires of vectran fibers, 5 times stronger than steel and never lose strength.
Lunar Foam: material developed by NASA providing excellent shock absorption and great feel with minimum weight. -
Opened new European headquarters in Amsterdam and built first branded-retail store in Annapolis, MD
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Expanded roster of athletes: Michael Phelps, Tom Brady, Sloane Stephens
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Exceeded $1 billion in annual revenue!
Almost quadrupled revenues in five years! -
Under Armour opened first brand store in China
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Revenues of $25 billion
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Ended year with revenues of $2.33 billion
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2015 Revenue Target of $28-30 billion
New target announced in June 2011; up from $27 billion target announced in 2010.
