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Fat: It'll get you everytime
Women in the 1920's were expected to be very thin and petite. It was a sin to habor fat. Ads such as this were common place. They enforced the idea that women must be perfect without flaws and must deal with their "issues" if they wanted to keep their social standing. This ad clealy examplifiys this: She was unwanted because of her imperfection. Now she fixed it and is once again acceptable. -
Fight of the Wrinkles
The 30's brought the begining of the war and with it new expectations for women. Women needed to remain youthful and vibrasious even though they now dealt with so much more stress. The womens job was to keep up the face of the american dream. And how could they do such a thing with a few worry lines. Husbands couldn't be expected to love old hags. -
Man of Action
With the war in full swing sexism obviously still hit hard for women but mens stereotypes were also further encouaged. A soldier became the ideal man "a Man of Action" both in the war against the nazis and the war against virginity. Men were expected to be studs, they had to fight for freedom but also to keep the population up. -
Shoe Shine?
The 50's ment the end of the war, and also the end of independance for women. While they men were away women had gotten a small taste of being in charge, but that quickly ended once the boys came home. It was an era of heightened objectification of women as men seemed to over compensate for a lost decade. Women were required to be the perfect housewife both sensual and handy with the children. Ads such as this express the objectification of women: Naked women in the rain to advertise shoe polish -
Where She Belongs
The 60's womens suffrage really began to take off but with that came a fight. Ads such as this do not even try to hide their spite for women. I mean what is this even advertising? Marital abuse? -
Blow in her face
70's was the era of freedom or really just the hippie age A.K.A. a sexual awakening. Women were seen as simply another indulgence in an array of sins. "Blow in her face and she'll follow you anywhere". Women were seen as sex hungry goons waiting with bated breath to please their lovers. -
Gotta Love Them Boots
Ah the 80's, a time of wild partys, bad hair and yep you guessed it, sexism. An era of hook ups and whores. Women had rights but only in the book, practically speaking women were treated worse than a disposable fork, at least the fork was recognised as useful. Women however still proved to make great boot sellers! -
Cigars?
1990's was a confusing time yet women were still used to sell the product of the age. Women fought for equality but men still played their games. Women could do more than ever before but yet still they were objects. Here have a cigar! No? Oh well look at this vulumptuous lady, cigar? After all sex can sell anything right? -
Dolce & Gabbana
Much like the modern era the 2000's were spent saying one thing but acting out another. Women were "equal" but their role as objects was/is far from over. In an ad such as this we can see how little in the campaining field has changed. How does a gang raping scene help sell clothes/perfume? The world may never know. -
Bite Me?
Flash forward to the modern era. What are we still fighting? Artists claim to be against the objectificaion of women but then appear in ads such as this. Women wear this backwards thought of when I expose every inch of my body I'm fighting sexism, when really they are just contributing to the stereoype. Why couldn't this advertisement feature a happy child or some excited friends? Instead they reverted back to the most affective seller of all. Sex. -
Brains and Curves
This ad really says it all, I mean really, who thinks women have brains? I mean it's not like all four of our class valodictorians are girls. No girls just have the curves. The guys claim the brain. -
Fast and Cheap
What was the point of putting a picture of a very attractive women on this sign? Fast and cheap huh? I guess that's what our value is in 2015!! WHOO! GO USA! -
Ford?
If ford thinks that they will sell more cars by throwing three anaimated ladies in the back of their lastest model, I'm concerned for more than just the graphic artist who put this together. This sample is also just one of a fairly large collection of similar renditions. -
Love Me A Burger
An almost seemingly innocent ad until you stop to look at it hidden meaning. Its sad that burger king feels the need to change a nessesary human habit such as eating into a repersentation for various types of sex. Though I've got to had it to them being able to transform a food item into both a dick and boobs in the same ad take some sort of skill. -
Condoms
Condoms are for men during sex. If you must advertise them, use men. Don't use a disgusting picture such as this to degrade women as well as sex. It's not funny, it's not cute and it needs to stop. -
Burger or Babe?
Yet another burger ad. How does a women in an american bikini next to an american truck holding a burger have anything to do with why I should eat a burger? Is this ad really what we want to repersent America? -
M&M's
I guess we can still manage to sexualize anything and everything. But I mean really, M&M's? In this ad we see a pie with a M&M sitting atop it being pulled lustly out of the oven by an overly zealous, souped up
women who is supposed to be some housewife. Still don't think its sexist? Ok, imagine that the woman was a man. A little creeped out? hmm. Or what about a women who is a bit more realistic, hair in messy bun, sweating from the heat, flour all over. Suddemly this M&M pie isn't so great.
