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Project Begins
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Period: to
7 Day Journey Viral Video Project
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Pre-Production Deadline
Deadlines for story, calling booking talent, setting up marketing and remarketing lists on social media, creating design assets, and gathering physical assets. -
Production Deadline 1
Deadlines for shooting opening scenes for each story, training each 7 Day Journey participant, off-loading first week footage, and all participant paperwork signed. -
Production Deadline 2
Deadlines for off-loading all footage for the challenge, shooting wrap-ups and conclusions, syncing footage with sound, concluding contracts with participants and the first trailer is cut and delivered. -
Post Production Deadline 1
Deadline for overall story video, 4 individual story videos, a 15 and 30 second trailer for each individual and overall story for social media, a 60 second teaser of each individual and overall story, -
Social Media Marketing Begins
Deadline to begin all social media marketing. -
Social Media Focusing
Deadline to choose social media test winners to focus on. -
Project Deadline