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Uniqlo's Story

  • Period: to

    1984 to 2010

    Yani's plan is for another 500 store over the next five years, mainly in China. Yani also aims to introduce Uniqlo stores in the fast-growing Indian and Brazilian markets.
  • Uniqlo's Start 1984

     Uniqlo's Start 1984
    Tadashoi, started with a single store in Hiroshima in 1984
  • Uniqlo grew up in Japan

    Uniqlo grew up in Japan
    Uniqlo grew quickly in japan during the 1990s.
  • 300 stores

    300 stores
    In 1998, it had over 300 stores.
  • Expansion in the UK

    Expansion in the UK
    Following the good results in Japan, Yani decided on global expansion. It started with stores in the UK in 2001.
  • Uniqlo closed

    Uniqlo closed
    It didn't work. Most of the stores were too small and in the suburbs of cities. In 2003, Uniglo closed most of them.
  • The new strategy in

    The new strategy in
    In 2005, Yani changed strategy. The new strategy was to open large stores in major cities around the world.
  • The relaunch of Uniqlo in November

    The relaunch of Uniqlo in November
    The relaunch of Uniqlo began in November 2006 with the opening of a flagship store in new yourk.
  • Stores in Asia

    Stores in Asia
    Yani see Asia as a key market for Uniglo. In 2007, the company had 26 stores across Asia.
  • Over the next two years

    Over the next two years
    Over the next two years, the number of international stores went up from 54 to 92, including flagship stores in London and Paris.
  • Yani hired the German designer Jil sander

    Yani hired the German designer Jil sander
    Yani also hired the German designer Jil sander in April 2009. Her role was to design a collection for uniqlo and to be the creative consultant for the company.
  • The new Colletion

    The new Colletion
    The collection went on sale in selected stores in March 2010. In 2010, Uniglo made profits of 49.0 bn.
  • The number increased to 64 at the end of 2010

    The number increased to 64 at the end of 2010
    The number increased to 64 at the end of 2010, including a flagship store is for hangai. Yani's plan is for another 500 store over the next five years, mainly in China. Yani also aims to introduce Uniqlo stores in the fast-growing Indian and Brazilian markets.