Blue Nile, Inc By ntran1 Period: Jan 3, 2011 to Jan 3, 2016 execution time Feb 17, 2011 Improve the internal capacities Apr 10, 2011 Monitor the value proposition Mar 9, 2013 Adopt new marketing strategy May 11, 2013 Gain market share in emerging countries Mar 9, 2015 Expand into new products/ services line