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Earliest Logos - Days of Yore
During the days of yore, where royal families and nobility rose in power, logos rose from above the ground. A subtle symbol symbolising a creator. They were used as a mark to distinguish an individual(s) from another. -
Cadbury Chocolate
During 1824, a shop was opened in Birmingham by John Cadbury. Centering his shop on coffee, tea, hot chocolate, etc., Cadbury opened his shop in a time where logos were beginning to be more complex. No longer simple, distinctive marks, logos contained more varying features. -
Coca-Cola
Opening in 1886, Coca-Cola opened with a rather dull, black font spelling out its name. In the next few instances, the script was changed to the reknown Spencerian script that's recognized at first glance today. Only undergoing a few minimal changes, Coca-Cola kept it's red, Spencerian script. -
Pepsi
Pepsi started off it's logo with a blazing, fancy red script situated on a white background in 1898. After including a bottle cap with the colors representing the United States in 1950, the logo changed drastically. Now in present time, the fancy script is nowhere to be seen; instead replaced with something more modern with the simplistic bottle cap to the side. -
Beginnings of Trademarkings
During the early 1900s, ancestors of the modern logo rose in popularity, along with the creation of more companies and brands. During this time, trademarking began. As a way to create an identity officially for oneself, companies began to trademark their company's logos and brands. -
Strong Simplicity
Ideas surrounding logos begin to grow stronger, more simple. Graphic design monsters such as Paul Rand, Milton Glaser, and Alan Fletcher's principles of simplicity revolutionized the creation of logos. With such a strong impact, designers til this day still hold adamantly onto these principles. -
Walmart
Starting off with an easy-to-read blue script, Walmart was opened in 1962. Over the years, minimal changes have been made, and the original idea of the logo was somewhat kept. Now, Walmart is seen sporting a slogan underneath its name with a yellow star-like symbol on the side. -
Starbucks
Starbucks first made its mark on the world in 1971, boasting a logo of a siren. A mythological creature, the siren was responsible for luring sailors with their beautiful voices, right before guiding them to their end. Starbuck's use of the siren was to lure their customers with their drinks as strong as the siren had to the sailors with their voices. -
Nike
Born in 1971, Nike was created. Starting off as a swoosh, now known as the 'Nike Swoosh", with one end thicker than the other, also including it's name, Nike's first logo was simplistic. Now, in the present time, only the swoosh known worldwide stayed. -
Apple
Apple was seen featuring the reknown scene of Sir Isaac Newton's discovery of gravity; Newton situated beneath the tree. In the same year, the logo was changed instead to a rainbow apple. Undergoing a few changes over time, the present logo represents a monochrome apple. -
Mozilla Firefox
Created in 2002, a logo of a blood-red phoenix was created as a way to represent its original name, Phoenix. Due to unforeseen circumstances, the program was forced to change its name to Firefox. Now, the logo represents a blazing, orange fox surrounding a bright blue globe. -
1980-Present Day
The modern day logo. Logos have revolutionized to be modern and simple, along with being flexible enough to cope with the ever-changing trends of today's society. These logos, with their adaptable features, create a strong foundation for the future.
