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Coupons
I will offer all coffee for 50% off for regular coffee and 25% off for specialty drinks.This will be distributed in the store, in the newspaper and online.This coupon will last for 2 weeks. The promotional strategy will increase the number of coffee sales.This will increase the image of the coffee shop by word of mouth.One bad customer experience can lead to the loss of their friends(who could be potential customers)because they could say something like That coffee is bad, and so is the service -
Coupon plan
For every coffee that people have purchased they will get a coffee punch card, and after 10 punches (1-2 punches per coffee) they will receive a free coffee. I Selected this form of promotional strategy because it will give the customers a reason to keep coming back, no matter how often they buy coffee. This will increase the image of the restaurant by increasing the number of people that come through the door. Also, this will be distributed for 2 weeks. -
Product Samples
Both coffee and sandwich samples will be available for 2 weeks. However after that the samples will be available on the busiest day of the week. -
Incentives
the "5 card" contest will be held, and will increase the number of sales of everything. Also, the image of the sandwiches will be increased because of this. This contest will occur twice, (week 1 and week 2) and will end on the 1st of december -
Traffic builder
A sandwich eating contest hosted by a famous sports player will be held at the cafe.
